Visual Design & Branding
- Adobe Photoshop
- Adobe Illustrator
- Powerpoint & Canva (making branded templates for non-designers)
During my internship at Service Express, I worked closely with both the US and UK teams, contributing to a variety of high-profile design projects across multiple channels. As an intern, I was entrusted with significant responsibilities that ranged from webpage redesigns to digital advertising and event assets. My work supported Service Express’s global marketing efforts, reinforcing their brand presence and delivering creative solutions that aligned with business goals.
LinkedIn Animated New Hire Graphics
- Goal:
- Design animated graphics for new hires to create job acceptance posts on LinkedIn.
- Approach:
- I created a series of eye-catching animations using Service Express's brand elements to celebrated the users new positions in a professional and fun way. Service Express did not have custom images or gifs prior to this project for new hires to use. I was assigned this project as I had experience with motion design and our social media coordinator wanted them to be animated to keep up with industry trends, as other companies had started posting animated content on LinkedIn.
- Outcome:
- The graphics captured attention and new hires were able to pick which one they wanted to use, allowing for more individuality and customization. This was a fun project for me, I always enjoy the problem-solving and planning involved in creating an animated design. I had taken multiple After Effects LinkedIn Learning courses while at Service Express and this was a great way to show off what I learned.
Case Studies
- Goal:
- Redesign and modernize the layout of customer case studies to improve readability, engagement, and align with the company's evolving brand identity.
- Approach:
- I collaborated with cross-functional teams in both the US and UK to ensure consistency in design. I focused on creating visually appealing layouts that highlighted key information and case study success stories while implementing the new brand elements.
- Outcome:
- The redesigned case studies contributed to improved user engagement, providing a cleaner, more professional look that helped Service Express's clients better showcase their success with the company and provided our sales representatives with more content.
HTML5 Display Ads
- Goal:
- Design and develop dynamic HTML5 ads for the new service campaign aimed at lead generation and increasing awareness about the new service.
- Approach:
- I created a variety of interactive ads using Google Web Designer that adhered to Service Express's brand guidelines and that worked for different lengths of text. These ads were designed to be visually engaging while maintaining a clear message.
- Outcome:
- The ads led to a measurable increase in web traffic and user interactions, aligning with Service Express’s goals of boosting digital engagement and conversion with the new service.
Social Media Content & Digital Campaigns
- Goal:
- Produce social media graphics and ads for various platforms, including Facebook, Instagram, and LinkedIn to increase visibility and engagement.
- Approach:
- I created platform-specific designs that were both engaging and informative. From static posts to animated ads, I tailored each piece to suit the tone the content, while ensuring they adhered to Service Express’s brand guidelines. During my internship I made static & animated social media templates on Adobe Illustrator and Canva for consistency and to help non-designers create content. I spent time making them as user-friendly as possible, since I knew this would be some individual's first time interacting with design software.
- Outcome:
- The templates were a hit! Non-designers were able to use the templates and designers can use them as a quick post or a starting point. The main issue we saw with non-designer employees posting content was that it wasn't adhering to the company's creative guidelines. Now posts are more uniform and consistent across employees accounts and Service Express’s pages.
Website
- Goal:
- Enhance website visuals and overall user experience through cohesive, high-quality design.
- Approach:
- I collaborated with the web team to create optimized graphics, select updated imagery, and develop icons used across the site. This included balancing image quality with performance to ensure fast load times and a smooth user experience. I also helped refresh outdated visuals to better align with the brand, all while applying UX principles to guide design decisions.
- Outcome:
- The updated website achieved a more cohesive and modern look, improved usability, and delivered a strong first impression that reflected a professional, user-focused brand.
Print Design
- Goal:
- Create and update print designs for various events while maintaining brand consistency and high production quality.
- Approach:
- I designed materials for trade shows, charity events, and career fairs, learning to tailor layouts to print specifications to ensure accurate color and sizing. I also modified existing design files by updating copy and imagery for new events, carefully preserving the original design integrity while incorporating fresh content.
- Outcome:
- The final print materials were polished, consistent, and production-ready, effectively supporting a range of events while reinforcing the brand’s visual identity.
UK Customer Appreciation Event
- Goal:
- Design digital and physical marketing materials for a UK customer event at Holland & Holland gun room.
- Approach:
- This was one of our largest UK events of the year and I was tasked with creating the branding/design system for the event. I started by analyzing Holland & Holland and what elements made their brand unique. I chose to encorporate their sophisticated dark green color, the elegant floral engravings on their guns and images of the scenic countryside into my designs. I branded my materials to be in line with Holland & Holland so they were cohesive with the design of the actual in-person event. Pictured are the save the date and the table setting welcome card. I also designed name tags, a landing page banner for the webpage and custom icons.
- Outcome:
- The event was a success and customers noted that the marketing materials elevated the event and made it feel more special. Figuring out how to balance the unique elements of Holland & Holland with the Service Express brand was fun challenge. I enjoyed looking through Holland & Hollands content and getting to design with their brand elements.
